Idiosys Tech Private Limited

Animation & Video Production

Explainer videos, 2D and 3D animation, motion graphics and product demos — scripted, storyboarded, and delivered in every aspect ratio your channels actually need.

Discuss your videoKnow our stories
The Idea

Video that explains, not just decorates.

A good animation makes a hard idea obvious in ninety seconds. Most videos fail in the script, long before anyone opens After Effects.
546

Applications launched across industries since 2015.

159

Clients worldwide — most stay long past the first launch.

Looking for the best explainer video for your brand? Your search end here! We are the best explainer animation video company in Kolkata we can provide high-quality creative animation work at affordable rates. Our created videos are hand-crafted with proven techniques to increase conversion & sales. Our designers are experienced professionals and you can expect the highest return on your investment.

It’s pretty clear from the buzz that most of the web-based promotions are lead by animation video in recent days. According to web analytics report, the video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times. Videos in universal search results have a 41% higher click-through rate than plain-text results.

2D animation is the traditional animation method that has existed since the late 1800s. It is one drawing followed by another in a slightly different pose, followed by another in a slightly different pose, on and on for 24 frames a second. Today most 2D animation involves using computer software to one degree or another, from just digitally coloring the cells to be photographed in the traditional method, to doing every single element in the computer.

We believe that animated marketing video creation is a unique opportunity to generate a bond between a brand and its audience. Our experienced team always created animated videos to build trust and drive results based on the client’s specific target audience and unique marketing goals. Whether you are from the USA, UK or India, and whatever be your requirement, a software promotion video or corporate video animation, product video or landing page video, we can give you the best explainer animation video in the industry.
Capabilities

What we produce.

Four production lines on the same script-first standard — from the first interview to masters in every format your channels need.

Explainer & Product Videos

60–120 second animated explainers that make a product or process obvious. Script, voiceover, storyboard and animation delivered as one piece of work. Tags: Script-first · Voiceover · 60–120s

2D Animation & Motion Graphics

Character animation, kinetic typography, animated logos, lower thirds and UI motion — built from your brand's own type, colour and shapes. Tags: Character · Kinetic type · Brand-locked

3D Animation & Product Visualisation

Modelled, lit and rendered product walkthroughs, exploded views and fly-throughs for things that are hard to film or do not exist yet. Tags: Modelling · Lighting · Rendering

Video Editing & Post-Production

Editing, colour grading, sound design, subtitling and multi-format delivery for footage you already have — including vertical cuts from long-form. Tags: Colour · Sound design · Subtitles

Common pitfalls

Why most animation projects disappoint

An animation rarely fails in the render. It fails in the decisions made before anyone opens the software — and every one of these is preventable.

~50%

the share of viewers still watching at the one-minute mark, with retention falling off sharply after it — which makes length a scripting decision rather than an editing one.

Industry consensus · Wistia State of Video

Failure Mode

No script, straight to visuals

The project opens with style frames and reference reels. Three revisions later the video looks good and still has not explained the product.

Our Guardrail

Script and voiceover locked first

Nothing is animated until the script is approved and timed against a scratch voiceover. Changing a sentence costs minutes at that stage and days after it.

Failure Mode

Approval by committee, late

Six stakeholders see the video for the first time at 90% complete, and every note means re-animating finished scenes.

Our Guardrail

Three fixed approval gates

Script, storyboard, then animatic — each signed off by a named decision-maker before the next begins, so notes arrive while they are still cheap to act on.

Failure Mode

Revisions with no boundary

"Unlimited revisions" turns into a second project nobody budgeted for, and the launch date moves twice.

Our Guardrail

Defined revision rounds per stage

Two rounds at each gate, written into the scope. Beyond that is a change order with a price and a date, agreed before work resumes.

Failure Mode

One video, wrong everywhere

A single 16:9 master gets uploaded to Instagram, LinkedIn and a landing page — captions cropped off, no subtitles, text unreadable on a phone.

Our Guardrail

Multi-format delivery as standard

16:9, 1:1 and 9:16 masters with burned-in and sidecar subtitles, web-optimised and high-bitrate exports — planned into the storyboard rather than cropped out at the end.

Failure Mode

Off-brand visuals

Stock templates and generic palettes produce a video that could belong to any company in your category.

Our Guardrail

Built from your brand system

Type, palette, iconography and motion behaviour come from your existing guidelines, and we define a small motion language that stays consistent across every video.

Failure Mode

No source files at handoff

Six months later a price or a logo changes, and the only thing you own is a finished MP4.

Our Guardrail

Project files and licences handed over

You receive the editable project files, compositions and licensed assets alongside the final exports, with every licence term written down.

Our process

From brief to final cut, on a fixed rhythm.

A standard production runs three to five weeks. Every stage ends in something you approve, so nothing expensive happens on an assumption.

  1. 01Week 1

    Brief & script

    We interview you on the audience, the one thing the video must land, and where it will be watched. Output: an approved script with a target runtime and a scratch voiceover.

    DiscoveryScript
  2. 02Week 1–2

    Storyboard & style frames

    A scene-by-scene storyboard plus two or three style directions drawn from your brand system. You approve both the look and the sequence before any animation starts.

    StoryboardStyle frames
  3. 03Week 2–3

    Animatic & voiceover

    The storyboard is timed against the recorded voiceover as a rough animatic. Pacing problems surface here, where fixing them costs hours instead of days.

    AnimaticVO record
  4. 04Week 3–4

    Animation & sound

    Full animation, sound design and music, colour and final render — reviewed in a shared player with time-coded comments rather than over email threads.

    AnimationSound design
  5. 05Week 5

    Delivery & handover

    Masters in every aspect ratio you need, subtitle files, thumbnail frames, web-optimised versions, and the editable project files with their asset licences.

    Multi-formatSource files
Cost control

Video budgets that hold their shape.

Five operating rules that keep production predictable — no scope drift disguised as feedback, and no invoice you did not see coming.

Video budgets that hold their shape.

A redacted example of the weekly production report every active client receives — stage, spend, what shipped, what is next.

  1. 01

    Fixed price per video, quoted from the script

    The quote follows the approved script and runtime, not a one-paragraph brief. A longer cut or an extra scene is priced before it is made, never after.

  2. 02

    Revisions bounded in writing

    Two rounds at each approval gate, listed in the scope. Anything past that becomes a change order with a price and a date you agree to first.

  3. 03

    Approval gates that stop the clock

    We pause at each gate rather than pressing on with an assumption. Work never runs ahead of unanswered feedback and then bills you for the rework.

  4. 04

    Assets and licences priced upfront

    Stock footage, music, fonts and voice talent are quoted as line items with their licence terms, so nothing appears later as a cost you did not know about.

  5. 05

    All formats included, not per-export

    Every aspect ratio, subtitle track and web-optimised version you specified is part of the price. Re-cutting for a channel you already named is not a fresh project.

Case studies

Productions we have delivered, sanitized.

Three animation projects with the brief and the outcomes our clients consented to share. Names redacted on request.

Case · 01

SaaS Product Explainer

SaaS · 2D Animation · 4 weeks

A platform whose homepage needed six paragraphs to explain what it did. Replaced with a 95-second scripted explainer, delivered in three aspect ratios with subtitles.

+64%
demo requests from the homepage
95s
final runtime, from a 3-minute first draft
Case · 02

Industrial Product Visualisation

Manufacturing · 3D Animation · 6 weeks

A machine too large to film and too complex to photograph. Modelled and rendered as an exploded-view walkthrough, reused by the sales team and as a trade-show loop.

3
trade shows run on one asset
−70%
cost vs on-site filming
Case · 03

Social Video Series

eCommerce · Motion Graphics · 5 weeks

A brand posting inconsistently cut clips. Built a motion template system plus twelve 9:16 videos, so their own team could keep producing on-brand cuts afterwards.

12
videos from one template system
2.4×
average watch-through rate
Industry applications

Industries we produce for.

Six sectors where an animation carries the explanation — each with its own compliance shape, review cycle and channel mix.

Healthcare

Patient-education animations, device explainers and training video, produced with the review trail a regulated claim needs.

eCommerce

Product demos, unboxing-style motion and 9:16 series cut for paid social and marketplace listings.

SaaS Platforms

Onboarding walkthroughs, feature announcements and UI motion that keeps pace with a product still changing every sprint.

Logistics & Operations

Process and safety animations for workflows that are hard to film and far easier to grasp as a diagram in motion.

Media & OTT

Title sequences, promos, channel idents and trailer cutdowns delivered to broadcast specification.

Enterprise Operations

Internal training, change-communication and induction video, with versions per region and per language.

Production toolkit

What we produce with.

The animation, editing and 3D tools our team works in daily — chosen so the project files we hand over stay openable by whoever you hire next.

After Effects logoAfter Effects
Premiere Pro logoPremiere Pro
Illustrator logoIllustrator
Photoshop logoPhotoshop
Figma logoFigma
Blender logoBlender
Maya logoMaya
3ds Max logo3ds Max
Unity logoUnity
Unreal Engine logoUnreal Engine
Ask about your format
Engagement

Three ways to work with us.

Pick by what you actually need made. Not sure? Send the brief and the deadline and we'll tell you which one fits, and what it costs.

1–2 weeks · fixed price

Script & Storyboard

You know you need a video but not what it says. We write the script and storyboard it, then hand it over — usable by us or by any studio you choose.

  • →Audience & message workshop
  • →Approved script + target runtime
  • →Scene-by-scene storyboard
  • →Style direction options
Best whenthe message is not settled yet.
Most Popular
3–5 weeks · fixed scope

Single Video Production

End to end: script, storyboard, voiceover, animation, sound and multi-format delivery for one explainer, product demo or 3D visualisation.

  • →Script through final render
  • →Voiceover & sound design
  • →All aspect ratios + subtitles
  • →Project files at handover
Best whenyou need one video made properly.
Ongoing · monthly retainer

Video Content Retainer

A reusable motion template system plus an agreed number of videos each month — social cuts, feature announcements, campaign assets — on a predictable schedule.

  • →Reusable motion template system
  • →Agreed monthly output
  • →Priority turnaround
  • →Quarterly brand-motion review
Best whenvideo is a channel for you, not a one-off project.
FAQ

Video questions we get asked.

Shorter than the first draft, almost always. An explainer lands best between 60 and 120 seconds, a social cut between 15 and 30, and a product demo can run longer because the viewer arrived wanting the detail. We agree a target runtime during scripting and write to it, rather than producing for length and trimming afterwards.
Ready when you are

Let's make the video that explains it.

Send us the brief — who it is for, the one thing it has to land, and where it will be watched. We'll come back within one business day with a recommended format, runtime and price.

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